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MESMDA — Middle East Social Media & Digital Association
Workshops

Skills, taught by people doing the work.

We’re launching a series of specialist workshops throughout 2026, delivered online and at our networking events, from social media strategy to building clear, actionable monthly reports, and a range of other industry-focused sessions. Register your interest to be first in line when spaces open.

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Meet your instructors

Rad Arekat
Rad Arekat
Founder

Change perceptions, and clear up misconceptions that social and digital are just sidekicks of marketing, PR, or advertising.

Bashar Alaeddin
Bashar Alaeddin
Head of Content & Digital Communications SRMG | MESMDA Board Member

Bashar is a social media instructor with nearly 20 years’ experience in photography and visual communications, having trained teams across government offices and partnered with SAE Dubai and Sony MEA on specialist programmes. He focuses on practical, real-world learning that helps professionals create and assess impactful content. His workshops emphasise clear social media reporting and performance analysis to support better decision-making.

Yazan Al Tamimi
Yazan Al Tamimi
Head of Social Media & Content, Spotify

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